AI visibility optimization — is SEO even the right framework anymore?

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Happy Friday, everyone :grinning_face_with_smiling_eyes:

We recently published a deep dive into AI visibility optimization, and the key insight is pretty clear:

Traditional SEO logic doesn’t fully apply anymore

  • AI doesn’t just rank pages – it builds answers
  • Visibility depends on entity clarity + consistency across sources
  • Even strong pages can be ignored if your overall presence is weak

So it’s less about ranking pages and more about shaping how AI understands your brand.

What are you focusing on right now – optimizing your own content, or building presence across other platforms? (and how do you approach it?)

Keen to compare notes here :eyes:

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Leaning more into the “entity” side of things.

Trying to make sure the same core info about the brand shows up consistently across different places, not just the website. I think that’s what helps AI connect the dots more than any single page.

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