AI visibility tools: what they can and cannot do | Discussion

Hey guys :waving_hand:

There’s a lot of confusion around what AI visibility tools can actually deliver vs. what people think they should deliver. Wrote about the current capabilities and gaps – here’s what stood out:

  • Tools can count citations, but they can’t explain why your content was selected
  • Query intent analysis is still surface-level (you won’t see which types of queries prevail)
  • Most tools can’t tell you if a citation led to a site visit, let alone a conversion

What actions are you actually taking based on AI visibility tools data? (or is it still mostly observational?)

Would love to hear your approach :memo:

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