AI-generated answers are competitive. Each time AI recommends a business, it chooses from multiple alternatives.
The Competitors tab in Beamtrace shows where your business stands in your market—who ranks above you, who is gaining visibility, and where opportunities exist to improve your position.
The number of competitors you can track depends on your Beamtrace subscription plan. View Pricing to learn more.
How visible am I compared to competitors?
Visibility is most useful when viewed in context. Knowing how often AI mentions your business is valuable—but understanding how you compare to competitors reveals whether you're gaining or losing ground.The Visibility Score Rank shows your position among competitors, changes in ranking, and how your Visibility Score has changed since the last update:
How to interpret your Visibility ranking:
Focus on movement rather than a single position. Rising rankings often indicate that AI systems are mentioning your business more frequently relative to competitors.
[!info] Use Visibility Score Rank to
- See your exact position among competitors
- Identify which companies are ahead of you
- Track whether your efforts are improving your position
[!check]How to improve your ranking
Review your trends and AI Insights in the AI Visibility tab to identify factors affecting your rankings and opportunities to improve.
How much of the AI conversation belongs to my business?
Visibility alone doesn’t tell the whole story. Even if AI mentions your business, competitors may still be getting more attention in the same conversations.Share of Voice Rank helps you track how much of that attention your brand receives. The table shows each company’s rank, Share of Voice percentage, total mentions, and changes since the last update, letting you track how visibility shifts across the market:
How to interpret the Share of Voice ranking:
This metric is most valuable when viewed as a trend. A growing Share of Voice often indicates that AI systems are recommending your business more frequently relative to competitors.
[!info] Use Share of Voice Rank to
- Spot emerging competitors in AI-generated answers
- See who is capturing the largest share of AI conversations
- Monitor gains and losses in your share to guide strategic decisions
Where are my biggest opportunities?
Businesses rarely dominate every topic. Understanding where competitors surpass you—and where opportunities exist—helps you focus your optimization efforts where they can have the greatest impact.The Visibility Rankings By Topic section helps you identify where your business already has authority and where competitors are capturing attention.
Here, you can explore five default topics and drill down into individual prompts to see exactly how your business performs in different areas. For more tailored tracking, you can add your own topics and prompts in the Prompts tab.
How to use Rankings by Topic:
Look for topics where competitors consistently rank above you. These areas often reveal opportunities for content improvements, stronger positioning, or additional prompt tracking.
[!info] Use Visibility Rankings By Topic to
- See which topics your competitors dominate and uncover where you can gain visibility
- Track individual prompts that reflect your business goals
- Prioritize content and optimize efforts based on real competitive data
[!check] How to improve your ranking
Track the prompts and topics that matter most to your business in the
Prompts tab. Use these insights alongside the Reputation tab to identify content gaps, improvement opportunities, and monitor progress over time.
AI-generated recommendations evolve constantly. Regularly monitoring your competitive position helps you identify opportunities earlier, respond to market shifts faster, and build a stronger presence in AI-generated answers.
Need help getting started? Request free assistance directly from the Your Site tab or reach out to us at support@beamtrace.com. We’re always happy to help!