Hey guys 
We keep seeing the same question in different forms: “I’ve done all the SEO, why isn’t ChatGPT citing me?” – so we put together a full evidence-based guide covering exactly what the data says works. Some highlights:
- Front-load direct answers in the first 30% of your page
- Keyword stuffing performs 10% worse for AI citations – avoid
- Adding statistics to content increases visibility by an average of 41%
Has anyone here seen ChatGPT citation improvements moving from traditional SEO to optimizing your website for AI? (would love to hear before/after examples if you have them)
Looking forward to the discussion 
2 Likes
Yeah, we had a clear before/after. Used to bury important stuff under long “why this matters” intros – easily 400 words before you got to what the title promised. Restructured it so the direct answer and key stats were in the first two paragraphs.
Went from not getting cited at all to showing up in about 3 out of 10 relevant prompts within a few weeks. Didn’t change the actual information, just moved it up. The “where” matters as much as the “what” apparently.
Toned down on keywords, too. Lost a Google position or two, but started getting cited by ChatGPT consistently. Feels like you have to pick which game you’re playing, at least for now 
The “pick which game you’re playing” framing is interesting. I wonder if it’ll stay that way or if the two will eventually converge. Right now, the signals definitely feel different, but some of the things that help with ChatGPT citations (clear structure, data-dense content, answer-first format) aren’t exactly bad for Google either. The keyword density part is where they clash the most.
3 out of 10 prompts after just restructuring is a solid result though!