Hey everyone 
Many of you have been asking about the two main metrics in Beamtrace: Visibility Score and Share of Voice. So let’s break them down in simple terms.
Visibility Score shows how visible your brand is to AI and how well AI understands it overall. It reflects whether AI can recognize your brand, understand what you do, and connect you with the right topics.
Share of Voice shows your visibility compared to competitors. It reflects how much of the AI answer space your brand takes up in your niche.
Simple way to remember:
[!note]
Visibility Score = how clearly AI understands your brandShare of Voice = how often you appear compared to competitors
The tricky part is that these numbers don’t always move together.
You can have a good Visibility Score but a low Share of Voice if competitors are mentioned more often. And the opposite can happen too: your brand may appear often, but not always in a clear or helpful way.
That’s why Beamtrace shows both. It helps you understand not only whether AI sees your brand, but also how you compare to others in your space.
[!question]
What’s your bigger challenge right now: being understood by AI or being mentioned more often?